Impact (Importance) Of Spotify On Nigerian Music. - BeatAfrika
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Impact (Importance) Of Spotify On Nigerian Music.

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Impact (Importance) Of Spotify On Nigerian Music. 1

A couple of days ago, Daniel Ek, the co-founder of Spotify, one of the world’s leading music streaming platforms, announced at its online-only Stream On the event that it would be expanding to 85 new markets across Africa, Asia, Europe, Latin America, and the Caribbean.

Spotify also announced that it would offer both Spotify Free and Spotify Premium plans. Individual, Family, Duo, and Student Spotify plans will be available in selected markets. Listeners in new markets will get to access Spotify on mobile apps and in the browser. Apps for TV, consoles, speakers, wearables, and cars will be launched later in the year. The main aim of this expansion is to acquire a billion more users.

Before this announcement, the premium streaming service had only been available in 9 countries: Europe, the Americas, Oceania, some parts of Africa, and Asia. Despite being the biggest exporter of music in Africa, Nigeria was one of the countries that had no access to this streaming platform.

The Nigerian music streaming market has key streaming platforms like Audiomack, Youtube Music, Apple Music, Shazam, Deezer, and others like Boomplay and MTN MusicTime, enabling Nigerians to stream with ease and you can also make money when you go to Playamo Casino while streaming music on this platforms.

Only those who are a bit tech-savvy can bypass the restrictions and enjoy the Spotify streaming service’s benefits. It’s easy as pie. Download a good Vpn for changing your IP address, change your country/location, and you are good to go.

However, with this latest development, the stress of carrying such a tedious procedure is no longer necessary. This is good news that would undoubtedly take the already booming Nigerian music industry to a new level.

What is Spotify?

Spotify is a Swedish audio streaming company owned by Spotify AB, a publicly-traded company based in Luxembourg, Europe. Its global headquarters are in Stockholm, Sweden and its corporate headquarters in New York City. The platform offers digital copyright restricted recorded music and podcasts, including more than 60 million songs, from record labels and media companies.

The basic features are free with advertisements and limited control, while additional features, such as offline listening and commercial-free listening, are offered via paid subscriptions. Users of the platform can search for songs based on artiste, album, or genre and create, edit, and share playlists.

What does this new development really mean for the Nigerian music industry?

The Nigerian music industry remains the biggest producers of music in the Africa continent, and every year, it keeps getting better. From the quality of music production, collaborations to music videos, the Nigerian music industry is now competitive and the most sought after in Africa.

Spotify was not available in Nigeria for years because they had not acquired the necessary rights and permission they needed from record labels to provide all the songs from Nigerian artistes that would guarantee them more Spotify users and also for them to make enough money via local ads in Nigeria.

The availability of Spotify in the industry is advantageous in several ways. It serves as a medium for the untapped audience of Nigerian music to be exposed. The platform has more than 345 million monthly active users, and over 155 million paid subscribers globally.

This is enough to give Nigerian artistes more recognition and attention on an international scale. Users worldwide can comfortably listen, enjoy, and discover more unique sounds peculiar to Nigerian music. This brings about recognition for collaborations, shout outs for awards, creating a larger fanbase, and not just restricted to the top shots but also the upcoming acts.

Some Nigerian acts have received more recognition due to their presence on the streaming platform. In August 2019, Wizkid made history on Spotify as the first African artist to reach 8 million monthly listeners on the streaming platform.

In 2019, The self-acclaimed African Giant, Burna Boy, surpassed Wizkid in November by amassing over 8 million listeners monthly after the success of his album. He still holds the African artiste’s title with the highest number of monthly listeners, Mr Eazi follows with over 5 million, and Wizkid currently has over 4 million listeners. Other Nigerian artists with huge numbers on Spotify include Davido, Maleek Berry, Tekno, Yemi Alade, Tiwa Savage, Rema, Patornaking, etc.

Asides from sharing their music via the platform, Spotify also makes it easy for some artists to gain more recognition with content like interviews, articles, Spotlight features, playlists, etc. Think of it as a free promotion.

An artiste can also happily smile at the bank as Spotify is one of the highest paying streaming platforms after TidalDeezerApple Music. Digital music consumption has taken over physical music revenue in Nigeria, and its growth has remained healthy and steady.

Artistes would be able to earn more money easily and be more established. It also helps solo artistes as there is a reduction in the suffocating 360 record labels that result in scandals. When there is an adequate supply of revenue in the industry, it gives room for more investment and boosts the industry and the economy at large.

Spotify in Nigerian music is sure to make great changes, and it might just be that big change that Nigeria needs to step up on a global scale. We can only keep our fingers crossed.

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Win $50,000 From The Ongoing BEAT D BEATZ Music Competition , Download Beat By Masterkraft, Rexxie,Youngjonn, Ozedikus and Benie

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Win $50,000 From The Ongoing BEAT D BEATZ Music Competition , Download Beat By Masterkraft, Rexxie,Youngjonn, Ozedikus and Benie 14

Nelsonjack and Masterkraft Production Present BEAT D BEATZ Music Competition Which consists a splash winning of a Recording Deal Worths $50,000 alongside other top producers Rexxie, Youngjonn, Ozedikus and Benie Macauley.

Can you SING or RAP?

Do you think you have what it takes to be the next big thing?.

It’s time to become our next superstar, BEATDBEATZ  is an online talent discovery platform brought to you by Nelson Jack and multiple award-winning producer Masterkraft.

All you have to do is to log on to the website WWW.BEATDBEATZ.COM And download a beat from any of the top 5 music producers Masterkraft, Rexxie, Youngjonn, Ozedikus and Benie Macauley.

Download the beat Make your music then upload it to the website with a generated given code and use that as a chance to win yourself a total of $50,000 in total price money.

Entry opens MARCH 8, 2021 

Visit our website: WWW.BEATDBEATZ.COM to register

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Hennessy VS Class 2020 to Premiere this March on YouTube

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Hennessy VS Class 2020 to Premiere this March on YouTube 15

Since its inception, Hennessy has successfully launched the careers of some talented artists in the Nigerian music industry through the Hennessy Artistry VS Class. Due to the global pandemic, the brand re-engineered the mechanics around the VS Class, maintaining its commitment to discovering new and budding hip Hop talents.

The platform released a call for entries in January, which was received with an overwhelming number of audition videos from all over the country. The Hennessy VS Class-master, Vector, and Judge MI were responsible for vetting these entries, and 24 artists whose entries showed talent and promise were selected.

The next few weeks will see these 24 aspiring artists compete to emerge winner of the Hennessy VS Class season VII. Joining Vector and MI as guest judges will be: Celebrated rapper, Teeto Ceemos, A & R Expert, Alexander Okeke, Ace Music Producer, Chopstix, The versatile Falz the bahd guy, Legendary rapper Jesse Jagz.

With 4 episodes airing every Tuesday from March 9th on the Hennessy Nigeria YouTube page, we will watch the 24 finalists compete for a spot on the final episode. Eight of the 24 contestants will make it to the finale and battle on the fifth and final episode, airing on the 6th of April, for the Hennessy VS Class Season VII crown.

Catch ‘Hennessy Artistry VS Class 2020’ on the official Hennessy Nigeria YouTube channel, @HennessyNigeria , Trace Naija, DSTV channel 326 on Thursday at 7 pm and Sunday at 8 pm and every Wednesday at 8/9 PM on Soundcity Abuja, on Thursday at 8 PM on Cool FM Abuja and on Friday at 8/9 PM on Beat FM Lagos, Hot FM Owerri & Wazobia PH City from March 9th to April 7th, 2021.

You can follow the conversation online using the hashtags;

#HennessyVSClass2020

#HennessyArtistryVSClass2020

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Amazing! Night View Of Mercy City, The Mini-Dubai In Warri Delta, Nigeria” – Sahara Africa Reporters reports about Billionaire Prophet Jeremiah’s Church

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Amazing! Night View Of Mercy City, The Mini-Dubai In Warri Delta, Nigeria” – Sahara Africa Reporters reports about Billionaire Prophet Jeremiah’s Church 16

Founder and Billionaire prophet of Mercy Land Deliverance Ministry, Jeremiah OMOTO Fufeyin yesterday through his Press Secretary, Mr Moses Akpovititi in the occasion of his 50th birthday, described his glamorous Warri based church as fast becoming a center of global attention.

Sharing his dream for the church and emergence of a mega city in the oil reach suburb, Fufeyin in a message made available to journalists, captured the iconic city and the future plans of the church.

Fufeyin noted that the church has become a place where high tech, with cutting edge infrastructural facilities can play a role as in the Niger Delta-based church.

Amazing! Night View Of Mercy City, The Mini-Dubai In Warri Delta, Nigeria” – Sahara Africa Reporters reports about Billionaire Prophet Jeremiah’s Church 17Amazing! Night View Of Mercy City, The Mini-Dubai In Warri Delta, Nigeria” – Sahara Africa Reporters reports about Billionaire Prophet Jeremiah’s Church 18Amazing! Night View Of Mercy City, The Mini-Dubai In Warri Delta, Nigeria” – Sahara Africa Reporters reports about Billionaire Prophet Jeremiah’s Church 19

“Mercy City is fast becoming a center of attraction for believers and Christian tourist from around the world, with prayer mountains, hills, miracle pool of Bethesda, beautiful natural landscaping, water fonts, drainage, sport centre and other beautiful natural frontiers,” Fufeyin said.

According to him, the state-of-art infrastructure is beginning to draw the attention of many, far and wide and even beyond religious and social political lines and borders.

He noted that the development is linked to level of details and beauty the church prioritized.

Mercy City boasts of 24 hours uninterrupted electricity and water supply since inception and has remained a wonder to behold.

He said: “What have caught the attention of many the most is the ambience and beauty of this City at night, the night view of Mercy City is second to none in the entire country, and I mean no exaggeration. No wonder it is fondly called a mini Dubai in Warri, Delta State, Nigeria.

Amazing! Night View Of Mercy City, The Mini-Dubai In Warri Delta, Nigeria” – Sahara Africa Reporters reports about Billionaire Prophet Jeremiah’s Church 20Amazing! Night View Of Mercy City, The Mini-Dubai In Warri Delta, Nigeria” – Sahara Africa Reporters reports about Billionaire Prophet Jeremiah’s Church 21Amazing! Night View Of Mercy City, The Mini-Dubai In Warri Delta, Nigeria” – Sahara Africa Reporters reports about Billionaire Prophet Jeremiah’s Church 22

“The lightings, beautiful flowers, exotic cars, restaurant, bookshops, super markets and modern looking structures, the road network and other architectural designs are just a combination of factors why the beauty of this great City of God can not be hidden or over emphasized. Mercy City is indeed a place to be.”

The Mercy City has been described as a miracle city, a place of hope, a city of refuge, a place of solution and power, it is a place of divine redirection and Prophetic navigation, a place of Higher Grace.

Likened by many to the scriptural Prophet Nehemiah of old, who was given the mandate to rebuild and restore the broken walls of Jerusalem, some people have stated that similar Grace is playing out in the life and ministry of Prophet Fufeyin.

Indeed, MERCY CITY is a place to be.

#Story By: Sahara Africa Reporters

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