Impact (Importance) Of Spotify On Nigerian Music. - BeatAfrika
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Impact (Importance) Of Spotify On Nigerian Music.



Impact (Importance) Of Spotify On Nigerian Music. 1

A couple of days ago, Daniel Ek, the co-founder of Spotify, one of the world’s leading music streaming platforms, announced at its online-only Stream On the event that it would be expanding to 85 new markets across Africa, Asia, Europe, Latin America, and the Caribbean.

Spotify also announced that it would offer both Spotify Free and Spotify Premium plans. Individual, Family, Duo, and Student Spotify plans will be available in selected markets. Listeners in new markets will get to access Spotify on mobile apps and in the browser. Apps for TV, consoles, speakers, wearables, and cars will be launched later in the year. The main aim of this expansion is to acquire a billion more users.

Before this announcement, the premium streaming service had only been available in 9 countries: Europe, the Americas, Oceania, some parts of Africa, and Asia. Despite being the biggest exporter of music in Africa, Nigeria was one of the countries that had no access to this streaming platform.

The Nigerian music streaming market has key streaming platforms like Audiomack, Youtube Music, Apple Music, Shazam, Deezer, and others like Boomplay and MTN MusicTime, enabling Nigerians to stream with ease and you can also make money when you go to Playamo Casino while streaming music on this platforms.

Only those who are a bit tech-savvy can bypass the restrictions and enjoy the Spotify streaming service’s benefits. It’s easy as pie. Download a good Vpn for changing your IP address, change your country/location, and you are good to go.

However, with this latest development, the stress of carrying such a tedious procedure is no longer necessary. This is good news that would undoubtedly take the already booming Nigerian music industry to a new level.

What is Spotify?

Spotify is a Swedish audio streaming company owned by Spotify AB, a publicly-traded company based in Luxembourg, Europe. Its global headquarters are in Stockholm, Sweden and its corporate headquarters in New York City. The platform offers digital copyright restricted recorded music and podcasts, including more than 60 million songs, from record labels and media companies.

The basic features are free with advertisements and limited control, while additional features, such as offline listening and commercial-free listening, are offered via paid subscriptions. Users of the platform can search for songs based on artiste, album, or genre and create, edit, and share playlists.

What does this new development really mean for the Nigerian music industry?

The Nigerian music industry remains the biggest producers of music in the Africa continent, and every year, it keeps getting better. From the quality of music production, collaborations to music videos, the Nigerian music industry is now competitive and the most sought after in Africa.

Spotify was not available in Nigeria for years because they had not acquired the necessary rights and permission they needed from record labels to provide all the songs from Nigerian artistes that would guarantee them more Spotify users and also for them to make enough money via local ads in Nigeria.

The availability of Spotify in the industry is advantageous in several ways. It serves as a medium for the untapped audience of Nigerian music to be exposed. The platform has more than 345 million monthly active users, and over 155 million paid subscribers globally.

This is enough to give Nigerian artistes more recognition and attention on an international scale. Users worldwide can comfortably listen, enjoy, and discover more unique sounds peculiar to Nigerian music. This brings about recognition for collaborations, shout outs for awards, creating a larger fanbase, and not just restricted to the top shots but also the upcoming acts.

Some Nigerian acts have received more recognition due to their presence on the streaming platform. In August 2019, Wizkid made history on Spotify as the first African artist to reach 8 million monthly listeners on the streaming platform.

In 2019, The self-acclaimed African Giant, Burna Boy, surpassed Wizkid in November by amassing over 8 million listeners monthly after the success of his album. He still holds the African artiste’s title with the highest number of monthly listeners, Mr Eazi follows with over 5 million, and Wizkid currently has over 4 million listeners. Other Nigerian artists with huge numbers on Spotify include Davido, Maleek Berry, Tekno, Yemi Alade, Tiwa Savage, Rema, Patornaking, etc.

Asides from sharing their music via the platform, Spotify also makes it easy for some artists to gain more recognition with content like interviews, articles, Spotlight features, playlists, etc. Think of it as a free promotion.

An artiste can also happily smile at the bank as Spotify is one of the highest paying streaming platforms after TidalDeezerApple Music. Digital music consumption has taken over physical music revenue in Nigeria, and its growth has remained healthy and steady.

Artistes would be able to earn more money easily and be more established. It also helps solo artistes as there is a reduction in the suffocating 360 record labels that result in scandals. When there is an adequate supply of revenue in the industry, it gives room for more investment and boosts the industry and the economy at large.

Spotify in Nigerian music is sure to make great changes, and it might just be that big change that Nigeria needs to step up on a global scale. We can only keep our fingers crossed.

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Hennessy Artistry 2021 Cyphers – Meet the Artists



Hennessy Artistry 2021 Cyphers – Meet the Artists 14


Nicholas Ihua-Maduenyi, popularly known as PsychoYP is a Nigerian Trap/Hip-Hop artiste who has garnered a large underground hip-hop fan base of new age music lovers in Nigeria. Born and raised in Abuja, his rap career started in 2016 with the release of his “Lost in The Sauce” EP. The multi-faceted artist has a diverse sound that cuts across trap, rap, grime, R&B and hip-hop. As one of Nigeria’s fastest-rising rappers, he featured on over 34 released songs in 2020, making him the most featured artist in Nigeria of 2020.

His sophomore mixtape “YPSZN2”, which he released in 2019 was nominated for “Best Rap Album” at the 14th Headies Awards. His music catalog has achieved over 15 million streams across all digital platforms independently and his biggest singles include “OGA (remix)” featuring YCEE, Dremo & Blaqbonez, and “National Anthem”. Aptly crowned the Fresh Prince of Nigerian Rap, PsychoYP is charting his way to the top in the new wave of urban music, breaking barriers in Nigeria and beyond.

We can’t wait to hear him on the Hennessy Artistry Cypher 2021!

Hennessy Artistry 2021 Cyphers – Meet the Artists 15

Instagram: @Psychoyp


Alpha Ojini:

Ebuka Alex Ojini-Ntamere who goes by the stage name Alpha Ojini, is a Nigerian musical artiste who wears the many hats of a rapper, producer. and sound engineer. He released his first studio project “No Silence”, a self-produced 10-track project in 2010.

This was followed in 2011 by another 10-track project “The Road to R.U.S.H”, consisting only of covers of popular songs; he recorded this entire project in a 4-hour session, which is mind-blowing. In 2014. Alpha released his third body of work, a 6-track self-produced EP titled “My Own Horns: The JazzRap Project”.In 2019, he released his highly anticipated rap album, “Chvmeleon”, which has gone on to have over 2 million streams on major music platforms across the world.

He has worked with major acts such as MI, Blaqbonez, Hotyce, Oxlade, Ycee, and PsychoYP. His mentor in the industry is MI and he has close affiliations with rapper, Hotyce and singer, Oxlade. Alpha promises to be cold on this year’s Hennessy Artistry Cypher!

Hennessy Artistry 2021 Cyphers – Meet the Artists 16

Instagram: @Alpha_ojini


Legendary Styles:

Onwusonye Samuel Ikokwu, also known as Legendary Styles, is a rapper & singer, born and raised in Imo state. He started music at a very tender age when he used various instruments which he heard on his SEGA game console to sing and rap.

He had recorded several songs but didn’t release any till 2021, when he decided to make music a priority. His first released track gained huge success, and with that he was determined to take over the music scene introducing a new genre of music “Afro-Drill”.

He demonstrates these talents and diversity in his lead single “Loose Guard (I see, I saw)”, complemented by his catchy dance to go with the song. Legendary Styles stays true to his style in every song by rapping in both English and Igbo.

We certainly can’t wait to see how he brings Afro Drill to the Hennessy Artistry Cypher 2021!

Hennessy Artistry 2021 Cyphers – Meet the Artists 17

Instagram: @Legendary_styles_



Ogunlana Oluwasegun Obaro, popularly known by stage name Barrylane, began his rap career at age 12. He grew up listening to Notorious BIG, DMX, and Snoop Dogg, who inspired his love for rap music, and he decided to explore this vibrant art form.

He took part in street rap battles with his friends, where he subsequently grew his rap skills. Barrylane burst onto the scene after winning the 2018 Hennessy Artistry VS Class, and attributes most of his success to that. Now, he gets his inspiration from listening to Kendrick Lamar, Eminem and Kanye West, and their different styles have helped him in discovering his.

We already know that Barrylane brings the fire, and we can’t wait to see him on the 2021 Hennessy Artistry Cypher!

Hennessy Artistry 2021 Cyphers – Meet the Artists 18

Instagram: @Therealbarrylane

The Cyphers will run over a 3-week period and will air on YouTube @HennessyNigeria every Tuesday from September 21st. You can also catch the Hennessy Cyphers on Trace Naija, DSTV chann

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Yentown Cyphers Mini EP Featuring Mr Legend, DMO, Mike Stunner, ATNY, A9, Jimmy The Rap Kid, Bravoprinz, King Jamadi, Telly, D_Barz, Blaq Messenger, Gee Real



Yentown Cyphers Mini EP Featuring Mr Legend, DMO, Mike Stunner, ATNY, A9, Jimmy The Rap Kid, Bravoprinz, King Jamadi, Telly, D_Barz, Blaq Messenger, Gee Real 19

2021 Unveils a a year of Hip hop, from the hungriest of rappers going on to drop classics and hit singles so far. No doubt this year is promising for our rappers with BMAA fast approaching and most having their eyes on certain categories.
Not withstanding the need for collaboration can not be overemphasized as it seems every rapper is doing their thing. This cypher gives room for young rappers to work together and also build relationships between themselves in the future. The future of rap in the state can be secured through peace, love and consistency. This and many more is the bother line for this cypher.

The theme song “The Code” was released 2 days ago and had KvngKiLa and Mr. Legend on it, hopefully the fans listened and caught a glimpse of what we are trying to do. The Code is #775 which stands for the Motto of not just rap but entertainment in Yenagoa.
Love, Loyalty and Respect. 🔥🎯

Here’s the Tracklist of This Mini EP Cypher Pack.

Cypher 1 -“Love” Feat. Mike Stunner, ATNY, A9, DMO – DOWNLOAD

Cypher 2 -“Loyalty” Feat. Mr. Legend, Jimmy The Rap Kid, Telly – DOWNLOAD

Cypher 3 -“Respect” Feat. Gee Real, Blaq Messenger, King Jamadi, D_Barz, Bravoprinz – DOWNLOAD 


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Mastering This Art Called Forex



Mastering This Art Called Forex 20

“Master Forex”. I’m almost certain I have never heard these two words put together before. I mean, is this even a thing? One can attain mastery in a thing like…like forex trading? Hold that thought while I tell you a quick story.

Picasso is casually sitting in a park. A woman, recognizing him, walks up to him and begs for a portrait of herself. Picasso is in a good mood so he agrees to. In a few really short minutes, he hands her the portrait.

Completely awed and excited, she asks how much she owes him.

“$5,000, ma’am”, replied Picasso. In wide-eyed shock, the woman asks Picasso how on earth a drawing could cost so much even though it took only a few minutes.

Picasso smiled and responded, “No ma’am, it took me my whole life”.

This story is particularly interesting because it efficiently explains what mastery looks like when it is attained. The way masterpieces are created with relative ease is fascinating. Picasso comes up when you think of the greatest artists of all time and his phrase “it took me my whole life” subtly highlights that there are no hacks or shortcuts to mastery.

So, can everyone get to that level? What’s the process like, from novice to master? What’s the cost of attaining mastery? Does it take the entirety of one’s life? Can one attain mastery in all things, even forex trading?

The whole concept of mastery may seem a little vague and intimidating, but at its core, mastery is a simple process accessible and attainable to all. For anyone to be a master at anything, they need a desire to learn and the ability to focus in deliberate practice.

Case in point, forex trading. In the beginning, the market looks rather intimidating – we don’t understand all the coloured lines we see or why they keep forming. It is important that we don’t give in to feelings of confusion, fear, boredom or impatience, that may arise at this point, or we may halt the mastery process. What to do instead is overcome our hunger for magical shortcuts, decide on our goals and stay the course.

My advice – in actionable steps – for anyone looking to master forex is to commit to continuous learningstay focused as you practice, and get yourself a good broker.

OctaFX is an international broker providing traders of all skill levels with an opportunity to earn more. They provide wonderful initiatives that make your journey to forex mastery a much smoother one. They don’t give you a shortcut, they streamline the process and save you avoidable headache. Check out your new broker here.

So, while you might not yet be the Picasso of forex trading, decide on that goal and stay the course. Decide now, not to quit when things get difficult or confusing. Keep showing up. Keep learning. Keep practicing. Be humble when you fail. Be persistent in getting up again.

Gradually, you would find that you have built your creative intuition and you know the market through and through. You would make trading decisions with a rhythm that comes from within – true, unmatched intuition – like a true artist. A true artist of forex trading.

We can all be masters

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