Impact (Importance) Of Spotify On Nigerian Music. - BeatAfrika
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Impact (Importance) Of Spotify On Nigerian Music.



Impact (Importance) Of Spotify On Nigerian Music. 1

A couple of days ago, Daniel Ek, the co-founder of Spotify, one of the world’s leading music streaming platforms, announced at its online-only Stream On the event that it would be expanding to 85 new markets across Africa, Asia, Europe, Latin America, and the Caribbean.

Spotify also announced that it would offer both Spotify Free and Spotify Premium plans. Individual, Family, Duo, and Student Spotify plans will be available in selected markets. Listeners in new markets will get to access Spotify on mobile apps and in the browser. Apps for TV, consoles, speakers, wearables, and cars will be launched later in the year. The main aim of this expansion is to acquire a billion more users.

Before this announcement, the premium streaming service had only been available in 9 countries: Europe, the Americas, Oceania, some parts of Africa, and Asia. Despite being the biggest exporter of music in Africa, Nigeria was one of the countries that had no access to this streaming platform.

The Nigerian music streaming market has key streaming platforms like Audiomack, Youtube Music, Apple Music, Shazam, Deezer, and others like Boomplay and MTN MusicTime, enabling Nigerians to stream with ease and you can also make money when you go to Playamo Casino while streaming music on this platforms.

Only those who are a bit tech-savvy can bypass the restrictions and enjoy the Spotify streaming service’s benefits. It’s easy as pie. Download a good Vpn for changing your IP address, change your country/location, and you are good to go.

However, with this latest development, the stress of carrying such a tedious procedure is no longer necessary. This is good news that would undoubtedly take the already booming Nigerian music industry to a new level.

What is Spotify?

Spotify is a Swedish audio streaming company owned by Spotify AB, a publicly-traded company based in Luxembourg, Europe. Its global headquarters are in Stockholm, Sweden and its corporate headquarters in New York City. The platform offers digital copyright restricted recorded music and podcasts, including more than 60 million songs, from record labels and media companies.

The basic features are free with advertisements and limited control, while additional features, such as offline listening and commercial-free listening, are offered via paid subscriptions. Users of the platform can search for songs based on artiste, album, or genre and create, edit, and share playlists.

What does this new development really mean for the Nigerian music industry?

The Nigerian music industry remains the biggest producers of music in the Africa continent, and every year, it keeps getting better. From the quality of music production, collaborations to music videos, the Nigerian music industry is now competitive and the most sought after in Africa.

Spotify was not available in Nigeria for years because they had not acquired the necessary rights and permission they needed from record labels to provide all the songs from Nigerian artistes that would guarantee them more Spotify users and also for them to make enough money via local ads in Nigeria.

The availability of Spotify in the industry is advantageous in several ways. It serves as a medium for the untapped audience of Nigerian music to be exposed. The platform has more than 345 million monthly active users, and over 155 million paid subscribers globally.

This is enough to give Nigerian artistes more recognition and attention on an international scale. Users worldwide can comfortably listen, enjoy, and discover more unique sounds peculiar to Nigerian music. This brings about recognition for collaborations, shout outs for awards, creating a larger fanbase, and not just restricted to the top shots but also the upcoming acts.

Some Nigerian acts have received more recognition due to their presence on the streaming platform. In August 2019, Wizkid made history on Spotify as the first African artist to reach 8 million monthly listeners on the streaming platform.

In 2019, The self-acclaimed African Giant, Burna Boy, surpassed Wizkid in November by amassing over 8 million listeners monthly after the success of his album. He still holds the African artiste’s title with the highest number of monthly listeners, Mr Eazi follows with over 5 million, and Wizkid currently has over 4 million listeners. Other Nigerian artists with huge numbers on Spotify include Davido, Maleek Berry, Tekno, Yemi Alade, Tiwa Savage, Rema, Patornaking, etc.

Asides from sharing their music via the platform, Spotify also makes it easy for some artists to gain more recognition with content like interviews, articles, Spotlight features, playlists, etc. Think of it as a free promotion.

An artiste can also happily smile at the bank as Spotify is one of the highest paying streaming platforms after TidalDeezerApple Music. Digital music consumption has taken over physical music revenue in Nigeria, and its growth has remained healthy and steady.

Artistes would be able to earn more money easily and be more established. It also helps solo artistes as there is a reduction in the suffocating 360 record labels that result in scandals. When there is an adequate supply of revenue in the industry, it gives room for more investment and boosts the industry and the economy at large.

Spotify in Nigerian music is sure to make great changes, and it might just be that big change that Nigeria needs to step up on a global scale. We can only keep our fingers crossed.

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100 Reasons Why Chibuike Rotimi Amaechi Deserves And Must Run For The Office Of The President of Nigeria



100 Reasons Why Chibuike Rotimi Amaechi Deserves And Must Run For The Office Of The President of Nigeria 14

100 Reasons Why Chibuike Rotimi Amaechi Deserves And Must Run For The Office Of The President of Nigeria

It is aphoristic that when a road is good, you ply it twice.
Rt. Hon. Rotimi Chibuike Amaechi is not just a good road that has to be plied twice if not more, but many times due to the prudence and steadfastness in his leadership style.
The name Amaechi sits on the table of every household in Nigeria. No political and/ or beneficial discourse will be complete without the name being mentioned especially in Rivers State where he comes from. His name sends shivers to his political opponents who see him as ‘demigod’ of politics, to a lot more, he is a political Godfather whose activities have impacted positively to the lives of many.
Let me take a brief to let you into his numerous achievements which have given rise for his call to take over the mantle of leadership from President Muhammed Buhari in 2023.
Social Prefect Community Secondary School, Okolobiri, Bayelsa State.
NURSS President, University of Port Harcourt.
SA Students Affairs to Gov. Rufus Ada George.
Secretary PAMO Clinic, owned by Gov. Peter Odili.
Two Time Speaker, Rivers State House of Assembly.
Two Time Governor of Rivers State.
Two Time Chairman, Nigeria Governors Forum
Two Time Minister of the Federal Republic of Nigeria.
Two Time Buhari’s Presidential Campaign DG
Two Time most performing Minister of the Federal Republic of Nigeria.
As social prefect, Amaechi performed creditably well.
As NURSS President, Amaechi was very active in Students unionism, which gave him the opportunity to be appointed the SA on Students Affairs to Gov. Rufus Ada George.
As Secretary to PAMO Clinic, Amaechi performed optimally well.
As Speaker, Amaechi was voted Chairman Conference of Speakers, a feat he used to establish a Secretariat in 2003 for the Conference of Speakers. He also led his members to the Supreme Court’s judgement that the control and supervision of Local Government was the absolute right of the State House of Assembly when the National Assembly moved to hijack the legislative function of the State.
As Governor, Rotimi Amaechi dualized the Rumuokoro/ Choba/ East West Road.
Constructed Eleme junction Flyover.
Constructed Omofor/ Agaba NdeleRoad.
Dredged/ worked roads at Opobo New Layout.
Reclaimed Land in Opobo Town.
Constructed Ozuzu- CSS Isu Ogida, Owu Egbu Road.
Dualized Airport/ Isiokpo/ Omerelu Roads.
Dualized Ada George phases 1 & 2, NTA/ Choba, Airport Roads.
Dualized Rumuola/ Rumuokuta Road’s.
Dualized First Bank, Rumuomasi Road.
Dualized slaughter, Trans Amadi/ RumuobiakaniRoad.
Shore protection and land reclamation of Egbomama/ Olukama.
Construction of a Bridge at Bolo Creek.
Dualized Eleme/ Igbo Etche Link Road.
Constructed Apani Internal Roads.
Constructed Nyokhana/ Kenkhana Link Road with Bridge from Luuwi – Beta.
Constructed Odiolugbani/ Enito 1&2, Oshe Road.
Expanded Mbiama/ Akinima Road. Constructed Bori Internal Roads, phase 3.
Constructed Okehi/ Ihie/Apani Roads.
Constructed Abua/ Okoba close, Rumuibekwe, with extension to Elelenwo.
Constructed Ikuru Town
Atlantic Ocean Road.
Dualized Education/ Mile 1- Mile 3 Roads.
Dualized Wimpey Road.
Constructed Okehi/ MBA/ Umuaturu/ Akpoku/ Obite Roads.
Built Flyover at Agip Junction.
Reconstructed Town New Layout Market.
Built Obi Wali Cultural Centre.
Monthly Sanitation was carried out in all the LGAs of Rivers State.
Built a suitable secretariat for the NUJ, Moscow Road
Dualized Rumukrushi/Eneka/Igwuruta Road.
Built Kelsey Harrison Hospital, Emenike Street.
Built Buguma Fish Farm.
Created Songhai Farm.
Initiated Banana Plantation.
Constructed Abuloma/Woji Bridge.
Constructed Obiri Ikwerre Interchange.
Took over the payment of junior and secondary schools UBE teachers from the Local Government.
Built modern primary and secondary schools in every community across the state.

100 Reasons Why Chibuike Rotimi Amaechi Deserves And Must Run For The Office Of The President of Nigeria 15
Paid the highest salaries in Nigeria to teachers.
Port Harcourt was made the World Book Capital in 2014.
Declared free education, including free uniforms, bag and sandals for all public primary and secondary schools indigenes and non indigenes in Rivers State.
Paid annul bursary to both undergraduates and post graduates if Rivers indigenes in Nigeria Universities.
Gave scholarship to all indigenous lecturers of Rivers State University of Science, now Rivers State University to upgrade to Ph.D.
Gave scholarship to over 3, 000 for school abroad spread across the globe, with a functional scholarship Board in focus.
Employed 13, 000 teachers.
Employed over a hundred polytechnic lecturers.
7.5MW of power was set as to ensure adequate power supply in the state.
Completed 460MW, 130MW at Oginigba, Trans Amadi.
150 MW at Omoku
130MW at Afam.
75MW at Onne.
Kick started another 180MW at Adam before the expiration of his tenure.
Began talks with the Federal Government to allow Rivers State distribute its power to ensure to ensure regular power supply to the people.
Ensured Rivers People slept with their two eyes closed by fighting toothless and driven some to the creeks and other areas when militia and cultism were ravaging the state.
Brought the Greater Port Harcourt master plan into actualization by constructing Adokiye Amiesimaka Stadium and by launching the planned New Rivers State University Campus.
Adopted the Garden City Literary Festival which was made a yearly event.
Revived the Port Harcourt Carnival tagged Carniriv.
Brought ION Film Festival, African Film Festival, Miss ECOWAS to Port Harcourt.
Sponsored Odudu Awards, the brain child of Doctor Michael Ogolo, which ran for five years, from 2009 – 2014.
Sponsored and still sponsoring Julius Agwu’s Nite of A Thousand Laughs that still runs till date and several others.
Initiated Town Hall meetings where the people can be communicated with, thereby solving their problems.
Set up Rivers State Due Process Commission to the exercise of Due Process in all Rivers State procurements and contracts.
Instituted Public Private Partnership and many more.
Appointed both indigenes and non indigenes in his cabinet, of which Ade Adeogun, the immediate past Sole Administrator of the Rivers State Waste Management Agency(RIWAMA) was one of its beneficiary.
Made out time in his busy schedule to promptly mobilise the contractors and supervise most of the projects issued to them to ensure for speedy delivery of the jobs.
As Chairman Nigeria Governors Forum, Amaechi later formed the nPDP alongside four other Governors that later collaborated with the Legacy parties to form the ruling parties, when they were giving him some troubles in the Forum.
As a Minister, Amaechi built the Ebute Meta Rail station, the biggest in West Africa.
Built the First Double Track Standard Gauge Rain Line in West Africa, first Nigerian Railway to be started and completed by the same administration since 1960.
Built the Largest Railway Line in West Africa with a Holding Capacity of 6, 000 passengers.
Built the Naval College, Ubima.
Built Transportation University, Katsina State.
Tilted the Port Harcourt Airport to meet International standard.
Onne Port Berthed the largest Vessel ever to Berth in Nigeria.
Mearsk Shipping Containers(MSC) connect and generally shipping lines have fully returned to the Ports with average of 1, 599 containers every fortnight and over 2, 000 MR of cargo monthly.
Pushed for the Bonny/ Bodo Mega Road with multiple Bridges by the Federal Government, the scope comprises of construction of 39km and cross culverts and two mini Bridges with a span of 23 meters each, as well as two credible bridges, Afa Creek Bridge of about 530 metres length and Namabie Creek Bridge of about 640 metres length, in addition to the construction of a major Bridge of about 750 metres, which cost was about # 120b.
Dredging and sweeping of Waterways withing the Eastern Ports Corridor, executed by the Bonny Channel
Construction Company Limited.
Shipping Containers Increased by over 50%.
Completed and Commissioned the Warri- Itakpe Rail Line, which covers 90% of the entire South- South.
Committed the Federal Government 100% to hasten the Ogoni Clean up Exercise.
Approved some private waterfront jetty owners to build private tank Farrows that have aided the storage and distribution of petroleum products in Rivers State.
Approved the Warri/ Bonny Deep Sea projects.
Ensured the refund of #78.9b for the Federal Roads constructed in his [Amaechi’s] administration as the Governor of Rivers State was returned to the present administration of Gov. Nyesom Woke.
Revamped the Rail sector with the modernization of Nigerian Railway.
Supervised the completion of the Abuja- Kaduna Rail line.
Secured the contract for the Lagos- Ibadan- Kano Rail line which Lagos- Ibadan sector has been delivered, with the State of the art train stations, with the extension of the line into the seaport in Apapa.
On track to deliver the Lekki Deep seaport.
Kick started the Kano- Maradi Rail line, Bonny Deep Seaport, Railway Industrial Park in Port Harcourt.
Building Standard Gauge Rail line while reconstructing the existing Narrow Gauge line.
Flagged off the construction of Port Harcourt- Maiduguri Rail Line.
Started work on the the contract for the Lagos- Calabar Coastal Rail line.
Initiated the building of Multi- Disciplinary University in Rivers State and the training of 300 Nigerian Students in Chinese University on Railway Engineering.
Launched the Integrated National Maritime Surveillance and security Infrastructural Project, also known as the the Deep Sea project that will ensure on water and Nigeria’s territory.
Overseeing the construction of Inland Dry Ports in different parts of the Country, Deep Seaports and ensuring that all agencies under the Ministry of Transportation are performing in high gear..
As the Director General Buhari’s Campaign Organization,
Amaechi ousted the Incumbent President with his vehement campaign and energy, allowing for his party, the APC becoming the ruling party in the Presidential level.
As a Philanthropist, Amaechi has and still touching the hearts of many with his kind gestures.
Paid the bills of many ailing individuals both at home and abroad.
Sponsored many for higher learning’s abroad.
Placed some persons in enviable positions in different endeavours.
Employed many youngsters in different fields.
In a nutshell, his benevolence knows no bounds.
Amaechi had also been a Director of Boards and Special Assistant and he diligently served in those regard.
Rt. Hon. Chibuike Rotimi Amaechi creditably acquitted himself in all his undertakings which earned him the titles, ‘Ochi Aliri Ikwerre’.
‘Dike Di Oha Nma1 of Uturu’.
‘Ekwueme’ of Transportation.
Lion of Niger Delta.
The Star Boy.
The Good Shepherd.
‘Dan Amanar Daura’.
The Man Who The Cap Fits.
Yes, the cap fits him and with all these achievements in good quantum, it would be deduced that Amaechi is over capable of fitting in as the next president of Nigeria if given the opportunity.
I therefore urge you, Super Minister Rotimi Chibuike Amaechi to declare your interest to run as I am sure you will carry the country to greater heights.

100 Reasons Why Chibuike Rotimi Amaechi Deserves And Must Run For The Office Of The President of Nigeria 16

Written by: Dave Sikpa, A public Affairs Analyst.

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Billboard Triller Global Charts Topper Announcement



Billboard Triller Global Charts Topper Announcement 17

Billboard Triller Global Charts Topper Announcement 18


Skiibii and Davido’s single ‘Baddest Boy’ jumps to #1 on ??Billboard’s Top Triller Global chart.

[Lagos, Nigeria – 21st February 2022]: Triller, the AI-powered open garden technology platform for
creators, celebrates Nigerian artists Skiibii and Davido, whose single, ‘Baddest Boy’ has rocketed to the
top of Billboard’s Top Triller Global chart this week and #2 on the Top Triller U.S. chart in just three
weeks. The popular Afrobeat acts have teamed up to thrill fans with a remix of Skiibii’s original single,
released in November 2021 and produced by rising star beatmaker, Runcheck.

This year, Nigerian music continues to dominate the Top Triller Global and Top Triller U.S. charts.
Baddest Boy’ comes hot on the heels of ‘Follow You’ by Fiokee, which leaped from the #10 spot to #1 in
just two weeks, replacing another Nigerian single, ‘Peru’ by Fireboy DML and Ed Sheeran, and following
CKay’s #1 single ‘Love Nwantiti’, which debuted in December. Both U.S. and Global Triller charts on
Billboard feature the biggest songs on Triller based on a formula that takes into account the number of
user-generated videos featuring a particular song, number of views, and the level of engagement other
users have with the videos. The ranking is based on weekly tracking from Friday to the following

Skiibii, born Abbey Toyyib Elias, is a Nigerian singer, songwriter, and stage performer who was signed to
KCee’s Five Star Music in 2014, releasing a number of songs under that label, including ‘Ah Skiibii.’ He
has since left Five Star Music to form his record label, More Grace Music, dropping such hits as ‘Sensima’ with Reekado Banks, ‘Daz How Star Do’ with Teni and Falz, and ‘Omaema,’ among others. He has been nominated for the Nigerian Teen Choice Award and the Top Naija Music Award for Artiste of the Year.

Davido, born David Adedeji Adeleke, is a Nigerian-American singer, songwriter, and record producer
known for blending traditional African elements with global mainstream pop. He has released a number
of hits since 2013 and signed a record deal with Sony’s RCA Records in 2016. His single, ‘Fall,’ released in 2017, became the longest-charting Nigerian pop song in Billboard history.

“We aim to empower Africa’s hottest and most original creatives with a global platform to showcase
their work and partnerships with the world’s leading brands,” said Joel Houenou, Strategic Partnerships
Director for Triller Africa said. “Through the power of music and by redefining online content, we are
setting out to provide a channel through which people from very different social and cultural
backgrounds can find their true paths and speak out in their voices.”

Triller’s mission resonates with audiences throughout Africa and across the globe, inspiring a new
appetite for African artists’ musical, artistic, and cultural expressions and providing an international
platform for the unique talent coming out of the area. ‘Baddest Boy’ proves that African music is
intensely innovative and appeals to a global audience.

Triller is the AI-powered open garden technology platform for creators. Pairing music culture with
sports, fashion, entertainment, and influencers through a 360-degree view of content and technology,
Triller encourages its influencers to post the content created on the app across different social media
platforms and uses proprietary AI technology to push and track their content virally to affiliated and
non-affiliated sites and networks, enabling them to reach millions of additional users. Triller additionally
owns VERZUZ, the live-stream music platform launched by Swizz Beatz and Timbaland;, a
leading customer engagement platform; FITE, a premier global PPV, AVOD, and SVOD streaming site;
and Thuzio, a leader in B2B premium influencer events and experiences.

For more information, visit and follow @trillerafrica on Instagram.

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Wande Coal, Zlatan & Teni to Perform Live at The Access Bank Lagos City Marathon 2022



Wande Coal, Zlatan & Teni to Perform Live at The Access Bank Lagos City Marathon 2022 19
Wande Coal, Zlatan & Teni to Perform Live at The Access Bank Lagos City Marathon 2022 20

Participating in the most anticipated race of the year often comes with much excitement and is driven by different goals. For some, it’s the will to get to the finish line first. For others, the thought of just being on the track and having some fun with friends is enough motivation.

Whether running with the mind to win or just running for the love of it, the Access Bank Lagos City Marathon (ALBCM) 2022 is a race to be prepared for. Although the 2021 edition was an Elite-only race with only 300 athletes in attendance, this year’s edition promises to be bigger and better with an open call to all members of the public.

ABLCM 2022 is set to feature three races; the 42km physical race, the 10km physical race, and the 10km virtual race that can be run from any location around the globe. Registrations for the marathon are currently ongoing, and you can register here for the physical races if you haven’t, as registration ends on the 2nd of February, 2022. However, participants for the 10km virtual race will be required to download and register on the FiNerge app.

The marathon expo has been slated to commence from February 1st – 10th, 2022, at the Teslim Balogun Stadium from 9 am – 6 pm daily. The organizers of the event have put in place stringent. Covid-19 measures to safeguard the health of all participants, and all athletes and workers are to adhere strictly to the laid down rules. Crowd control measures have also been implemented to reduce overcrowding and its effects.

The 10km physical race will commence at Grace Gardens Event Place, Bisola Durosinmi Etti, Lekki Phase 1 by 10 am and end at Eko Atlantic, while the 42KM race will begin at National Stadium, Surulere by 6:30 am and also end at Eko Atlantic. On the other hand, the 10KM virtual race will be done using the FiNerge app. Prominent artists like Teni, Zlatan, Wande coal, and others are set to grace the event and perform live after the race at Eko Atlantic.

While basking in the euphoria of this upcoming event, intending participants should not forget to discover their level of physical and medical fitness for the race by checking with their physicians. A marathon is not just for the swift; it is for the tactical, the enduring, and the disciplined.

Therefore, prepare your body in advance by exercising, staying hydrated, and having a mental plan. You can also check out the marathon’s medical advice page for helpful tips and information.

For more information about the 2022 Access Bank Lagos City Marathon, please follow @myaccessbank on Facebook, Twitter, and Instagram and look out for the hashtag #RunForMore. See you on the tracks come Saturday, February 12, as we #RunForMore!

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