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Olamide Is Back To Set Records & Disquiet Critics With His New Music Growth, “ERU” Review

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Olamide Is Back To Set Records & Disquiet Critics With His New Music Growth, “ERU” Review 1

Olamide Eru

After This Review You Would Agree that Olamide ‘s “Eru” Will Sets Record And Disquiet Critics.

The Review, “Eru” which is an Afro-Pop record that is very likely to top all radio charts next week or so, is the latest single by the YNBL Boss, Olamide. A singing record that got a lot of grooves that will get you dancing in no time. Olamide’s versatility and ability to transcend and grow is commendable and this track might be what to expect from his next album. Although fans and critics alike have not been pleased with his past efforts,” Eru” is a new wave that will change people’s minds in no time.

But before I tell you more about this song, I will like to take a detour and take you a little down memory lane just to prove why “Eru” is special and a testament of Olamide’s formidable force of reinvention.

Helloooo, How are you?

Yes, that’s one of the many Olamide Signatures and one that affirms his creative prowess. When it comes to Street Lingo (slangs,) you know there is no other Naija artist that holds the street down as Olamide has.

Over the last decade, his 2010 breakout single titled “Eni Duro” hit the radio and internet with its clever wordplay and captivating flow of rap sensation that got everyone on the street and in the music industry interested in him. Unfortunately, his debut Album (Rapsodi) didn’t do well and got both critics and fans worried about his career as he left his then record label, Coded Tunez.

But guess what?

No one knew the hunger and talent this guy had at the time and a lot of people thought he was over but a year after leaving the ID Cabasa record label Coded Tunez, Olamide released another album called “YBNL” which happens to be the name of his label. Unbelievably, the YNBL boss and mastermind Olamide took over the street and since then went overboard, coming into notoriety to be compared to Ace rappers like M.I Abaga, Mode 9nine and the legendary Dagrin.

Well, what has made Olamide songs special?
What is the secret of his longevity?
How was he able to grow an empire for over a decade?

In a competitive arena like the Nigeria Music Industry, Olamide has done numbers, he has done the biggest shows, headlined his own concert on the same day as Wizkid and still sold out. He has signed so many acts under his imprint who are top players in the game. Indeed, there is something about this guy’s career that makes him stay up the echelon of things.

Now, that being said, we need to know what makes him a different kind of artiste, bearing in mind that Olamide is no average rapper. He is a CEO and entrepreneur, who has shown “Versatility” as a major strength; Olamide can rap over Dr Dre’s beat and go bar for bar with witty punchlines and clever wordplay and still sing so good on a Young John’s beat. I bet every party you go will have an Olamide record on replay. Then you know no other artist in Nigeria, as it stands, can come up with better slang as he does.

Okay, indeed you can’t have a smooth run at the top forever. The average for a rapper to stay at the top in Hip-hop is 7 years. Drake is currently the biggest rapper in the world and he has nothing less than a year to fall off. So, when Olamide became a topic on social media and on the streets for his low rating singles after his 2018 hit “Science Student,” many people failed to realize that he was at his peak and like mentioned earlier, an artiste can’t keep going on with the same program that fans have known him for, there has to be a transition and a chance for growth. Indeed, most of the record he put out in the last year even the so-called “999 EP” which he dropped early this year have been below the expectations of many.

So, it’s no surprise he has finally found his sound and growth in this new single called “Eru”.

OLAMIDE – “ERU” The Review

Just like his contemporaries in the game, Olamide has stepped up in sound. Sonically, this song is supposed to garner International attention. The Afro-pop record was released on Sept 8 2020. The song is produced by P.Prime and a video for the song was also released simultaneously. “Eru” is a record that focuses on singing, braggadocious lyrics about having money and lavish lifestyle of the rich. The vocals were treated differently from his previous records as you can hear the ad-lips and backup spirling through the beat similar to the way Travis Scott vocals are mixed. I think this record shows his growth and where his head is at now. You can tell he is reaching for more than his fan base.

“Eru” is a single that has a lot of potentials and this might be the direction he is going to take for his next album which I believe is in line with the turn of the new decade as the sound is more accommodating. Thereby, giving him an opportunity to increase and grow his fan base and proving critics wrong again like before.

Olamide is back and he got prove for it. “Eru” is true fire and a new path for the YBNL boss.

The record was sung in Yoruba, the lyrics are basic and there is no much “Aha” moment in the song. The production is quite impressive and the effort is worth giving the YNBL another chance to continue his reign as one of Nigeria’s music elite class.

Check out Olamide “Eru HERE” , What Do You Think About The Song… Another Hit or A Miss?

Music Preview

Fxlix The Dream featuring Mr Legend & Kali-G RFE -“Ride Dolo 2” Preview

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Fxlix The Dream featuring Mr Legend & Kali-G RFE -"Ride Dolo 2" Preview 14

“Ride Dolo 2” Preview

Following the success of “Ride Dolo” with the single hitting 5k streams on Audiomack and gradually approaching 1k streams on SoundCloud; Mr. Legend gets a co-sign from American Sound Cloud Sensation Kali-G RFE Fxlix The Dream featuring Mr Legend & Kali-G RFE -"Ride Dolo 2" Preview 15  who opted to gift the YENTOWN rapper a free verse for the remix of the Smash single.

Talk about collaborations, the song is the first of its Kind, at least in 2021 as we know it. A Producer/ Artist collaboration.
Fxlix The Dream featuring Mr Legend & Kali-G RFE -"Ride Dolo 2" Preview 16
FXLIX the Dream, a young and Promising Producer who has love for Hip hop and yearning for the world to hear his work hit up Mr. Legend
Fxlix The Dream featuring Mr Legend & Kali-G RFE -"Ride Dolo 2" Preview 17
a couple months ago and the 2 got their interests aligned and they sure made magic. Mr. Legend is known for his collaborations and beautiful work relationship with like minds in the Music scene, from releasing his Debut Single with Kvng KiLa and Tobi Rein, to his debut Duo Tape with Kvng KiLa. He’s worked with the likes of King Jamadi, Gee Real, She’x Jay, Benbizzy, Bravoprinz, Chiff Timz, Pakiss 10, Atibo to mention but a few. Mr. Legend just does things different. His recent collaboration with DMO on his sequel Single “Under Pressure II” shows his beautiful synergy and versatility.

No doubt working with Kali-G RFE wouldn’t be anything else.
This is a win-win for the 775 as both our young producer and rapper gets collaboration from a SoundCloud sensation. Hip hop is alive.

The release date for this remix is set for June 1st, 2021 and we anticipate with excitement and hope for more international collaborations.

Fxlix The Dream featuring Mr Legend & Kali-G RFE -"Ride Dolo 2" Preview 18

Listen to the Original Song “Ride Dolo” as you get a picture of what to expect from the remix.

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Music Preview: Fxlix The DREAM -“Ride Dolo” Feat Mr Legend

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Music Preview: Fxlix The DREAM -"Ride Dolo" Feat Mr Legend 19

( Music Preview ) Fxlix The DREAM -“Ride Dolo” Feat Mr Legend

Music Preview: Fxlix The DREAM -"Ride Dolo" Feat Mr Legend 20

Coming next on #Beatafrika is RIDE DOLO by Nigerian anonymous producer Fxlix The DREAM which features #UnderPressure crooner Mr Legend.

Music Preview: Fxlix The DREAM -"Ride Dolo" Feat Mr Legend 21

Fxlix The DREAM has been working undercover for a while now but decided to dish out this great sound which was produced by himself, he has been making hot instrumentals for most of the musc artists we’ve been listening to.

 

#RIDEDOLO Is about the struggle and pressure most artists face without a label or management, these dudes Mr Legend x Fxlix The DREAM has been working sleeplessly to make it out the streets without bothering anybody.

 

#RIDEDOLO simply means #RidingSoloMr Legend

Music Preview: Fxlix The DREAM -"Ride Dolo" Feat Mr Legend 22

More aboutFxlix The DREAMbelow

My name is Felix Anesah , Also known as Fxlix The DREAM from Bayelsa State, Southern Ijaw LGA. I’m a hip-hop, trap producer,  I started making beats in 2018, Then I  started selling and sending out beats in 2019. The first official song I produced was “On This Wave” by EXO and B-Raps which was released November 2019, I also featured on the “OMOEBIEKURU” project by M_style with production credits on Track 1 “OMOEBIEKURU ” and Track 4 “My Own”.  So far I’ve produced a lot of songs for artists like M_Style, Yung Riis,Mav3, Remmy, YB Nagy, EXO, Ocean Rock, KvngKila, Mr. Legend Etc.
My beats are basically different from anything ever heard from this part of the world as I hope to share my sound with everyone.

Music Preview: Fxlix The DREAM -"Ride Dolo" Feat Mr Legend 23

Fxlix The DREAM -“Ride Dolo” Feat Mr Legend release date: April 1st #StayTuned….

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This An Established Fact, Davido Produces The Best – Review

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This An Established Fact, Davido Produces The Best – Review 24

For Davido Production Is Always 5 Star, The Standard Must Never Drops – The Best Video Review

The Review, Creating a beautiful sound in a dark studio is one thing, translating that music to an appropriate video is another thing, Davido ’s “The Best” featuring Mayorkun is a song from his 2020 album “A Better Time” 2020.

When this song became a favourite an almost outshine the buzzing song “FEM” at that time and also position Mayorkun as a gifted artist, It is no brainer that a video for the song will be released. Making an appearance is the legendary Wande Coal and it’s directed by Dammy Twitch.

The video opens to a cool scenery of nature and then we see a Samaria which is obviously The Mayor Of Lagos Mayorkun. Immediately following suits are clips of Sumaria life that we would see as the music video on folds.

As I watched I wondered why Davido and Dammy Twitch will choose to channel Samurai and Ninja life. There is the risk of cultural appropriation and the obvious fact that this song doesn’t talk about any of the obvious values of Samurai living. As I watched the video in mute, I saw a story of a young man (Mayorkun) in search of something, he finds it but he has to fight for it. At his first attempt he gets beaten up, then he goes to get the required skill to be a better fighter. He comes to a grand patron (Davido) who teaches him and he goes back to fight and this time he wins simply because he learnt from the best.

Nwannem I come from the ghetto” somehow this line makes me see the video in another light. Somehow the Samurai culture is appropriate. Blame the movies I have watched but in some of them the Samurai kid often comes from a place of low standing (standard) in the society and later becomes the hero. Mayorkun the kid from the ghetto with a scroll in hand, is on a journey in search of something, a girl I presume. This girl represents Mayorkun’s musical desire, as we see in the video that she holds a trumpet. Upon seeing that the girl is the exact replica of what is on his scroll {his desire) he starts talking to her. When Mayorkun shows her the scroll she begins to play as if Mayorkun showed her a music sheet. This further interprets Mayorkun’s desire to “blow” in the industry. He met with a challenge almost immediately. A group of karate kids punches him. These Karate kids can be said to be other music acts in the industry who feel Mayorkun can not come from behind and start having big talks or big dreams. Which is the every other day story of life. You find what you want and then many issues come your way which makes you want to quit and farther but if you stay on the grind without giving up and true to yourself with a good mentor then you emerge the best. Mayorkun meets Davido who takes him under his wings and teaches him everything “You see I learnt from the best o (the best), Davido, sho get o

This An Established Fact, Davido Produces The Best – Review 25

Davido and Mayorkun The Best Music Video Review

The costume for this video was well executed. The Geisha dressing, Samurai with his sheath sword and Karate robe and the Asian conical hat costume was done right. The colour chosen was right with the theme of the Japanese Samurai. There was no overlapping of Japanese and Chinese writing in the inscriptions that surrounded the scenery in the video and very importantly the songs and mouthing of words were in sync.

Watching a video without any form of male gaze in today’s world of Buss It and Silhouette Challenge is quite refreshing. There is not one scene of unnecessary nudity or sexual charged dance. I wonder if this is a new trend Davido is trying to set judging from “Fem” and “Jowo”, music videos. If it is, I would like to say it is one that is refreshingly welcomed.

With an unending contention of who the best in the industry is, it is quite important that Davido sets himself as the grand patron and not a man in the battle field, a subtle well crafted way of saying he is above the playing field of comparison. He trains the apprentice well so that at his one punch, whoever doubted his abilities gets on the floor. To be honest Mayorkun is a gifted artist and his music upon release almost throws out whatever song is trending. Davido’s desire to see Mayorkun become the very best that he can be, I guess is what inspired the song and its title. This is the story of Mayorkun and not necessarily Davido calling himself “The Best”. When Mayorkun got back to the same field where he was sent out upon entry, he is no longer the shy kid, he is not unsure, he is now dressed right and ready to battle.

This video also says Mayorkun under Davido’s tutelage will soon clear the big wigs and stand tall as a legend. I appreciate that this song was not Mayorkun featuring Davido because it would have been interpreted as Mayorkun being conceited.

This video is a clean crisp well edited creation of Davido and Dammy Twitch. Davido has been known to give good music videos to his studio creation and he is not slowing down. The storyline of the video and the lyrical content was a good match and I believe Davido’s intentions for this song was well captured. This video does deserve a 5 out of 5 stars.

The Best Music Video Reviewed by Chioma Onyefuosaonu 

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